Selfridges launches Nigerian fashion pop-up store Ndani

Fashion

Selfridges launches Nigerian fashion pop-up store Ndani

UK-based high-end department chain Selfridges has launched an exclusive pop-up store Ndani, which features a range of Spring-Summer 2013 collections especially hand-picked from the runways of Lagos Fashion and Design Week, held from 24th to 27th October, 2012.

 

UK-based high-end department chain Selfridges has launched an exclusive pop-up store Ndani, which features a range of Spring-Summer 2013 collections #

Along with an array of African-inspired outfits designed by five established Nigerian designers/design houses – Jewel by Lisa, Lanre Da Silva Ajayi, Eki Orleans, Odio Mimonet and Tiffany Amber – the store also offers exquisite creations from young and upcoming designers/design houses like Agu Anumudu and House of Silk. 

 

UK-based high-end department chain Selfridges has launched an exclusive pop-up store Ndani, which features a range of Spring-Summer 2013 collections #

The exclusive collections, featured at the pop-up store, highlight a variety of feminine silhouettes, intricate hand-beading and embellished detailing on the outfits.

 

UK-based high-end department chain Selfridges has launched an exclusive pop-up store Ndani, which features a range of Spring-Summer 2013 collections #

The collections include boldly printed local West African fabric Ankara, empire-line silk dresses with blown up prints and multi-hued ruffle skirts.

 

UK-based high-end department chain Selfridges has launched an exclusive pop-up store Ndani, which features a range of Spring-Summer 2013 collections #

The pop-up store has been conceptualized and organized by the organizers of Lagos Fashion and Design Week ‘Stylehouse Files’ and the Nigerian financial institution Guaranty Trust Bank (GTB).

 

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